“They say, in real estate, success is based on location, location, location. Well, in coaching, we will be saying technology, technology, technology. Coaches will differentiate themselves in the future by connecting through platforms and being able to meet almost anywhere and anytime regardless of their physical location. Coaches will engage clients through micro-learning sessions, gamification and will add value by providing clients access to content beyond their counsel.”
– Brad Federman, F&H Solutions Group [1]
Imagine a Gaming app where your clients are the players. These players are required to acquire a number of points before moving up to the next level. The points are earned by reviewing content and completing challenges. Additionally, an expert delivers tips and key points to assist the players in completing the challenges. Upon completing a level, the client receives a badge. This is Gamification.
2018 State of Attention Report
As we have become inundated in content and have developed a “scrolling” mentality, it has been stated that our attention spans have shortened. But Prezi’s 2018 State of Attention Report challenges this determination:
- Around 3 in 4 business professionals regardless of age group, said animated visuals are effective in keeping audiences engaged.
- Over 4 in 5 business professionals regardless of age, shifted their focus away from the speaker in the most recent presentation they watched.
- Nearly 6 out of 10 professionals say they can give a piece of content their undivided attention without getting distracted more now than they could one year ago.
- Our attention spans are officially high maintenance
- In other words, catering to the modern-day attention span is hard. But it’s not Impossible.
- The earlier businesses choose to start creating content that’s suited to the way today’s audiences prefer to consume it, the better their chances will be of growing alongside these shifts in behavior. [2]
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What is Microlearning?
Microlearning is a short chunk of focused learning. It is unusually 2-5 mins long and generally not exceeding 7 mins. (Think Udemy & Teachable Training Modules.)
Microlearning is not a new concept. Its potential is to do more with less. Moreover, it is an enhanced, more effective training. This training is distributed in small fragments.
Considering its size and characterization, Microlearning’s intent is to promote learning on the fly. Moreover, increased usage of eLearning & mLearning has fast-tracked the usage of Microlearning.
The Benefits of Microlearning and Gamification
This form of learning helps with knowledge retention; then coaching practice helps deliver the most favorable results.
Sales teams are mobile and sell product lines which are increasingly complicated and expansive. Thus, many organizations see their training completion rates are up. An additional bonus: knowledge retention seems to improve as well.
Have you considered Micro Learning or Gamification for your organization? Comment below and tell me about it! – e
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2.0 https://prezi.com/resources/2018-state-of-attention-report/