Original content is the lifeblood of the World Wide Web.
It’s what makes the search engine bots happy, it’s what gives you good search engine rankings. And finally, it brings potential new clients to your door.
No doubt…creating lots of content is laborious and it’s a continual process. There are many right and wrong ways to create content – too many to list – but here are the three biggest downfalls to anyone who writes their own content.
Not Writing Often Enough
Maybe you’ve discovered a new-to-you blog that looks interesting but the owner hasn’t published anything new in years. This situation may be forgivable if it’s a mom blog or something that was started as a hobby. However, if you discover a business blog that’s outdated, it injures the owner’s standing. Furthermore, it makes the reader wonder if the business is still in operation.
Or you may have been on an email list where the list owner disappeared for months or years. Then out of the blue, said owner tries to start up by emailing again. Like nothing happened.
Solution: Build a writing schedule or outsource the writing tasks to avoid both of these scenarios. Life and its events can affect how frequently someone communicates with their audience. But if you’re in business to make a profit, you need a content writing plan.
Always Sounding Like a Sales Letter
Generally, all your content should provide value to your readers. And while there’s certainly a time and a place to use sales pages, not every blog post, email, or video should be a hard sell to your coaching programs or signature product.
Solution: Answer your readers’ questions. Address their fears. Discuss changes in your industry and how it may affect them. Talk about how much fun you had on your weekend retreat that you hosted with select clients. Give them a behind-the-scenes look at your office or how you record videos.
Show them photos of your team members who keep the gears of your business running. These are all topics people can relate to and they will feel like you’re speaking directly to them, wanting to help them. Instead of just asking them for their money.
Not Editing or Proofreading Before Publishing
Internet writing is definitely more casual than the writing we learned back in grade school. However, business professionals still need to be well… professional. Sending emails, contracts, or publishing blog posts that sound like a 5thgrader wrote them or that have typos will not bring in new business.
How do you feel when you see typos in your local newspaper or some other authoritative resource? Do you wonder if they have a proofreader on the payroll? Does it make them look sloppy or less professional? Is this the image you desire for your brand?
Solution: Let your content sit for a few days before you go back to edit it. When you look at your content too long, your brain becomes blind to glaring mistakes. I personally struggle with this one.
Consequently, if you hit the publish button, your audience may think you look sloppy, too. Also, consider hiring a Virtual Assistant or proofreader on a monthly basis. They can review all your communications so you don’t get bogged down with the task.
Get Professional & Affordable Done-for-You Content
A good resource is CoachGlue.com. They pride themselves on their professionally written done-for-you content. They have teams of writers and editors who review each and every piece of content multiple times before they make it available to you. You deserve the best and they aim to deliver the best, every time.
Additional Thoughts:
If you are not having fun with creating content, you are wasting valuable time and energy.
Our Online Business Management Service is on a waiting list status at this time.
